The models at Marc Jacobs' show for New York Fashion Week wore no makeup. And we're not just talking about fresh-faced "no makeup" makeup or even "nude makeup." This is the real deal.
Jacob's no-makeup look was actually the brainchild of makeup artist Francois Nars, which seems a little counterproductive, but the makeup maestro actually had a few things to say regarding the show's untraditional presentation. According to Fashionista: "It’s probably the only show in New York where we’re not going to apply any makeup. Absolutely no makeup whatsoever. Not one gram of makeup. Only moisturizing lotion and that’s it."
Futhermore, Nars went even further by praising undereye circles, and encouraging his models to go outside in order to get "glowy." Not exactly a term I would use to describe the aftermath of sweating outside during a typical New York summer's day, but then again I'm also not a model. Nars did concede to concealing slight blemishes.
What Jacobs and Nars are doing isn't completely revolutionary. They're part of the return to "realness" that's been sweeping much of the fashion industry. Models at Opening Ceremony, Alexander Wang, Hood by Air, and others have been spotted with unfussy hair that's been described as "natural" and, more important, "real." In addition, perspiration has been cited as an inspiration for runway looks used by designers such as Prabal Gurung and Creatures of the Wind. And then of course there's "normcore," which by all appearances isn't going anywhere. At last glance, Gap's latest campaign has asked consumers to "dress normal."