As Kid Rock prepared to shoot the video for "Bawitdaba," a song from his

1998 album, Devil Without A Cause, the Detroit-based rapper was

clear on which direction he wanted to see the video go.

"Guitars and flames, chicks, some trailers, just some white-trash sh--," said

the 27-year-old Kid Rock (born Bob Ritchie). "Belt buckles, dust, fast cars and

women."

Filmed in the desert surrounding Lancaster, Calif., the video, directed by

David Meyers (Master P, Silkk the Shocker), is set to debut this week. The

imagery -- unconventional for a video tied to the inner-city sound of rap --

just hints at Kid Rock's diversity.

While the energetic

music/Kid_Rock/Devil_Without_A_Cause.ram">Devil Without A

Cause (RealAudio excerpt of title track) blended rapid-fire

rhymes with heavy guitar licks on songs such as

href="http://media.addict.com/atn-bin/get-

music/Kid_Rock/I_Am_The_Bullgod.ram">"I Am The Bullgod"

(RealAudio excerpt), fans who've caught Kid Rock's recent shows are

getting a chance to hear the rootsier side of the rapper and his band. They're

not afraid to break from the hip-hop mold and dip into other musical genres.

"It's something you got to see for yourself. The bottom line is I put a lot of

thought into it," he said. "We switch it up every night. We've been playing

[the] Marshall Tucker [Band]'s 'Can't You See' and 'Fortunate Son' by

Creedence Clearwater Revival," Kid Rock added, referring to the southern-

rock-styled groups.

"Our show has got one purpose: Display the talent of the band and make me

look like a big show-off."

Born and bred on the fringes of Detroit, Kid Rock began rhyming as a teen.

He released his debut LP, Grit Sandwiches for Breakfast, in 1990

and followed with four more in addition to his most recent release. The

album featured a trio of renowned hip-hoppers -- Too $hort, D-Nice and

Chuck Chillout -- taking turns as producer.

Kid Rock is now splitting time between touring and making plans for his next

album, which, he said, may include guest appearances from sexy rap queen

Lil' Kim and country music star Hank Williams Jr.

Further establishing his eclectic nature, Kid Rock has worked with or has

plans to record with such hard-edged rock artists as Black Sabbath guitarist

Tony Iommi, Mötley Crüe drummer Tommy Lee and Limp

Bizkit singer Fred Durst.

Iommi's solo-album plans call for Kid Rock to add vocals alongside the voice

of punk/poet Henry Rollins on one song and Smashing Pumpkins leader Billy

Corgan on another.

"He's the godfather of riffs," said Kid Rock of Iommi. "It sounds pretty good,

I was pretty surprised. It's kind of funny. Everybody [vocalizing on the

album] sounds like [Black Sabbath singer and solo artist] Ozzy [Osbourne] a

little bit."

Durst recently teamed up with Kid Rock to record some tracks for Lee's solo

project, which Kid Rock said contained "heavy-ass guitars ... and a fresh-ass

break beat."

"He's an old-schooler like me, he grew up in hip-hop, and he can flow pretty

good when he's just having fun rhymin'," Durst said, praising Kid Rock's

style. "We can just put on beats and write stuff instantly and swing back and

forth. It's just a cool chemistry. He's got a cool voice, too."

A collaboration with Durst on "Feel Like Makin' Love," the chunky Bad

Company mainstream-rock hit from the '70s, also is in the works.

"We both love Bad Company," Durst said. "It's a great song that needs to be

redone and have two white rappers rockin' it and singing on it. We love it.

We just came up with it one night. I don't know when you'll hear it, but you'll

hear it."