As someone who has been contemplating going platinum for at least a year, today is REALLY making it hard to forget how much damage that look can do on your hair. Why? Because BOTH Kim Kardashian and Jared Leto have chosen to hit the peroxide at the same time and debuted their new 'dos for the public at Balmain's Paris Fashion Week show. (Lucky Olivier Rousteing!)

ICYMI, here's Kimmy K's look. Still just about shoulder-length, but with the super-light color and slicked back style, this is a severe POWER look. She paired it with all-black-everything—all the better to direct full focus on this hair.

Jared shaved his face and chopped off his exemplary ombre waves for his upcoming role in Suicide Squad, but the bleached steez was not one we were expecting. Like Kim, Leto elected to style this sleek and combed back, but instead of basic black, he wore a satin navy blazer + luxurious white turtleneck combination for a very nautical Fred-from-Scooby-Doo look and finished it off with #practical snow boots.

One blond bombshell who deserves to be a part of this conversation? Draco Malfoy (as played by fashion icon in his own right, Tom Felton). Always platinum and almost always slicked back, Felton started repping this look as early as 13 years old, so he's basically an old pro.