Last March, Kim Kardashian debuted platinum blonde hair. The stint was short lived — she returned to her natural dark color three weeks later.

Well, looks like there's something about this time of year that brings out blonde Kim — today at Kanye West's Yeezy Season 3 presentation/The Life Of Pablo debut, Kim debuted light hair. Like, really light.

Kim, Kourtney, Kendall, and North all arrived at the show coordinated in white, but Kim really took things to the next level with white hair. Considering she had dark hair all of 20 hours ago, it seems likely that this is a wig, which means she was just taking the dress code to the next level.

Will blonde Kim make more Fashion Week appearances? We can hope, right?