After helping countless love hopefuls confront their "Catfish" counterparts, Nev Schulman and Max Joseph are assisting a different population: grandparents.

This time around, though, the dynamic duo aren't focusing on matters of the heart. Instead, they're featured in a brand-new PSA, launched by DoSomething.org and Mentor Up, that takes on the subject of senior-citizen texting. And get this: The campaign is called Grandparents Gone Wired.

The reason for the initiative is simple: Turns out, 77% of older adults have smart phones, but only 18% feel comfortable using them. Imagine waking up one day and not understanding how texting works. What if you couldn't communicate with your friends and family whenever you wanted? Depressing, right? This might be exactly how your grandma, grandpa or a beloved older adult feels every day -- and that's exactly why Nev and Max are encouraging all young people to mentor the seniors in their lives on the intricacies of texting, particularly with emojis. (After all, an emoji is worth a 1,000 words, right?) Plus, you could win a $10,000 scholarship for participating!

Learn more about the movement at DoSomething.org. Oh, and don't forget to clue your grandparents in on what those emojis really mean. :-)