"Ant-Man" comes out in theaters a little over a month, and it sort of feels like Marvel hasn't this much fun milking a superhero's gimmick since... well, maybe ever. Unless you count that time all the "Iron Man" trailers had Black Sabbath songs in them.
And THEN there were the teensiest of billboards FOR ants that popped up in Australia this spring:
Now even Iron Man is getting in on the action by giving Ant-Man the daintiest of shoulder rides:
What's next, Marvel? Are you going to start sending people little toy Ant-Man helmets in the mail? Maybe unveil an ant-sized movie theater? As long as it's itty bitty and adorable as heck, we are on board.
"Ant-Man" premieres July 17.