"Ant-Man" comes out in theaters a little over a month, and it sort of feels like Marvel hasn't this much fun milking a superhero's gimmick since... well, maybe ever. Unless you count that time all the "Iron Man" trailers had Black Sabbath songs in them.

First, there was the tiny ant-sized first trailer for the movie back in January, shortly followed by a poster with lil' Scott Lang (Paul Rudd) in the center:

And THEN there were the teensiest of billboards FOR ants that popped up in Australia this spring:

Now even Iron Man is getting in on the action by giving Ant-Man the daintiest of shoulder rides:

What's next, Marvel? Are you going to start sending people little toy Ant-Man helmets in the mail? Maybe unveil an ant-sized movie theater? As long as it's itty bitty and adorable as heck, we are on board.

"Ant-Man" premieres July 17.