At long last, Kanye West’s much-hyped seventh studio album is upon us.

Following multiple title changes (So Help Me God, then SWISH, then Waves, and finally, The Life of Pablo), pre-release tracks (“FACTS,” “Real Friends,” and “No More Parties in L.A.”), and Twitter-centric controversies, the day has finally come when we get to hear the follow-up to 2013’s Yeezus.

Kanye will debut The Life Of Pablo, as well as his Yeezy Season 3 clothing line, at a show at New York’s Madison Square Garden this afternoon. Though he initially announced that the event would be contained to MSG and to select movie theater screenings around the world, he has now decreed that it be available to watch through Tidal at no cost. That’s right -- the phrase “streaming exclusively on Tidal” is no longer the bane of your existence. Praise Yeezus.

Both subscribers and non-subscribers will be able to stream the Yeezy Season 3 event when it begins this afternoon. An embedded version of the stream is available below, and will go live at 4 p.m. EST.