The world is full of double standards that are unsexy as hell, but few are as big of a turn-off (literally) as the perfect storm of stigma, misinformation and shame that fuels the orgasm gap.

The team behind Unbound Box (which is basically the Birchbox of sex toys -- and, obviously, NSFW) had an idea for a solution: A new campaign called "Vibe It Forward" that lets friends (who spend $100 in their store) send one another a cute little sex toy and, hopefully, kickstart some much-needed conversations about female pleasure.

Polly Rodriguez, co-founder of Unbound Box, told MTV News that she first got the idea when she began noticing that the company's orders weren't always for the buyer -- people were also buying toys for their friends.

"After doing a little digging, we found out that most of these women were buying vibrators for friends as gifts and we just thought that was really amazing," Rodriguez said. She also cited research from another sex toy company, LELO, that supported the trend: 65 percent of young women (35 years old and under) receive their first sex toy as a gift from a friend.

"Obviously, we wish all women would treat themselves to their first vibrator, because they deserve it, but we completely understand that sometimes you need a little push from a friend who loves you," Rodriguez said.

Which is why the campaign, launching this year, lets friends give each other that "little push" and, ideally, break down the internalized shame and stigma that so many women encounter when it comes to their sexual wants and needs.

"Relative to men, the culture surrounding masturbation is very closeted for women," Rodriguez said. "We don't share with one another the way men do and we also feel a larger amount of shame and embarrassment when it comes to exploring our sexuality."

But the folks at Unbound Box also understand that the words of a ~brand~ are nothing compared to the words of a trusted friend.

"Unbound can message endlessly that masturbation and vibrators are a healthy part of life, but we're still a company. When that acceptance and encouragement comes from a friend, it's immediately, tangibly real," Rodriguez said. "It's important to us as a company to put the mechanisms in place to empower women, to help them carry the torch, but not to carry it for them. I think that's how you create progress and change, by enabling those who need it most."

Before You Hit Send

While these conversations are important for women to have and it's absolutely normal to want to explore your sexuality, it's also super important to understand your friends' boundaries. You can't just send unsolicited sex toys without knowing that your friend is comfortable with it. Seriously. Don't do it.

"Consent is always a prerequisite to giving a gift like this. If you're not sure whether a vibrator would offend a friend as a gift, ask them. That not only clears up any doubt, but it also gives you the opportunity to have a conversation about it. If they say they're not comfortable with it, that's cool, too," Rodriguez said.

She adds that the folks at Unbound always ask friends to send notes (that they'll write by hand in the package) to make sure that the gift is coming from a positive, non-malicious place. Though they've never encountered a mean-spirited message, she said this would also give them the chance to flag anything that seems uncool.

Rodriguez also has some sage wisdom for young women who are just beginning to figure out what they want in terms of self-pleasure: "It's not dirty or wrong to ever feel anything. They're your emotions, urges, and inclinations. It is your right -- and privilege -- to explore them," she said. "It's also okay to feel scared when faced with something new and unknown. The most important thing is to create a relationship with yourself and your body that is just for you and no one else. Also, read 'Summer Sisters' by Judy Blume."

(Seconded.)

For more on sex education, birth control and other sexy things, visit It’s Your Sex Life.