Usually, when people describe "yellow" hair, they mean blonde. Such is not the case with Ellie Goulding's new hair color, which is bright yellow (with a touch of orange).

Ellie debuted her new 'do at the 2015 EMAs and paired it with a black dress to emphasize just how bright her new shade is.

From certain angles the tone definitely appears more orange, which is why this color is so cool—it transforms before your eyes and, like, no one else has it. We can't wait to see how it ~evolves~ over the next few weeks.

After Rihanna debuted blue hair over the weekend we thought maybe blue would be the trendy hair color for winter, but bright yellow is definitely a contender—where will it pop up next??