YOUR FAVORITE MTV SHOWS ARE ON PARAMOUNT+

Here’s Justin Bieber’s 'Purpose'-Ful New Album Artwork

But seriously, Justin -- what do you mean?

Beliebers, your purpose hath been revealed.

Justin Bieber revealed what very much appears to be the artwork for his upcoming album, Purpose, via a series of Instagram posts on Friday (Oct. 9).

The nine photos fit together like a masterwork to form a complete portrait -- one that finds Justin solemn and ready to find out his purpose, or maybe extremely certain of it, having just recently discovered it.

Bieber is shirtless (naturally) and assuming a very dignified stance, hands meeting in a prayer-like pose, head looking down at what lies at his torso: the word "Purpose," written in the same script we first saw last week when he unveiled the title.

Here are the three different versions Justin posted on Instagram (one with white text, one with black, and one with blue):

Bieber hashtagged #Retna in a tweet announcing the reveal on Friday morning and in another string of Instas just before he started the unveiling.

"#art #purpose #Retna #nov13 are u ready?????," he captioned.

From the look of the style and the shoutout, the art is the work of Retna, an LA-based contemporary artist whose calligraphy-inspired style has appeared in ads for Nike, Louis Vuitton and VistaJet.

So, here we have it: Our purpose in life is to behold Bieber until November 13, when we can finally hear Purpose -- which contains the jam of all jams, "What Do You Mean" -- in full.

Latest News