Nipsey Hussle isn’t going to let the so-called end of music sales keep him from making a killing off record sales. Last year, Nips sold 1,000 copies of his $100 Crenshaw mixtape. Now he’s taking that premise one step further: his new Mailbox Money mixtape costs a cool $1,000. He’s already sold 60 hard copies.
In an interview with The Guardian Nipsey describes his surprise and excitement at the success of this business model.
“It surprises me,” he said. “As much as I believe in it. Every time I get a transaction, I get a text on my phone, and I’ve been hitting them back. The feedback and the connection I have with these people help me understand the psychology of the person paying $1,000 for some songs that, realistically, you could download for free.”
Even more impressive, the project is also available online for free. These mixtapes are part of Nipsey’s Proud 2 Pay project, which hopes to give his true fans a way to set themselves above the pack.
Last month Nipsey sat down with MTV News and described his plans for the release of Mailbox Money. “I don’t want to devalue it by calling it a mixtape. It’s really just music — more conversations for my people,” he explained.
Would you pay $1,000 for a mixtape? Let us know in the comments.