Soundgarden Video Directed By Pop Artist Frank Kozik
None other than the poster art king himself, Frank Kozik
will direct the first Soundgarden video, which is for the lead single "Pretty
Noose," off the group's soon-to-be-released new album, Down On The
Upside. Kozik is off to Seattle to today to get to work on the video. The
iconoclastic artist, whose edgy graphic style defines late '90s rock & roll (as
well as ATN's graphic look), says he sent off a treatment to the band, and
thought "no way they're going to go for this." Next thing he knew he'd been
hired. "No band performance, no acting," he said. "Most of it will be shot at
the OK Hotel [a very hip club/gallery/hotel] in Seattle. The band will be seen
in it. How would I describe it? A semi-psychedelic glimpse at the downside of
alternative culture." And from Kozik, what else should we expect? The album
will be released in late May, which is when the group will open the Soundgarden
web site and conduct an on-line chat there. All leading up to the group's
Lollapalooza gig this summer.