Maybe it's Bill Skarsgård 's creepy, dead-eyed smile. Maybe it's Finn Wolfhard screaming things that would make even the surliest bartender blush. Maybe those pranksters bringing red balloons everywhere are starting to freak out the population of various suburbs at large.
The Hollywood Reporter has the Stephen King horror hit projected to bring in $59 million by the time Monday (September 18) rolls around. When compared with it's competition that hit theaters on September 15, it'll make nearly four times what American Assassin is expected to earn ($15.5 million) and a whooooole lot more than mother!, which is now set to gross around $8 million. (Initial projections had it cracking $10 million at least.)