As I hope you're aware, yesterday was Khloé Kardashian's 32nd birthday. Like any good sister, Kim Kardashian got Khloé a bunch of presents, and like any sister in the Kardashian-Jenner fam, she used the opportunity to promote her own brand.

You see, Kim launched her own KIMOJI merch a mere two weeks ago, including phone cases and, conveniently, wrapping paper. While she could've covered the gifts in a collage of butts or a cartoon rendering of her enormous engagement ring, she opted for the crying face, which is offered in two different versions on her website. She chose the one featuring as much of her own face as possible, obviously.

As Kim points out in her Snapchat, there's no mistaking who these gifts are from — and if we all start printing wrapping paper featuring our faces, cards will be rendered unnecessary and Taylor Swift will be out of her side gig. Maybe that's Kim's plan?