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Coldplay Will Headline Super Bowl 50 Halftime Show

'The Super Bowl of music is now the Super Bowl.'

UPDATE (12/3/15, 10:21 p.m. EST): It's official! Coldplay is now confirmed as the Super Bowl halftime headline band for 2016.

In a video shared by Pepsi, Chris Martin said, "We're so excited and honored and thrilled to be playing the halftime show. It's going to be wonderful."

The behind-the-scenes glimpse at the band's first preparatory rehearsal highlighted their already-in-progress work on the upcoming event, and in it Chris says with all seriousness, "The Super Bowl of music is now the Super Bowl."

LED floor lights, feathery costume options (???), a decision to switch *something* up (but WHAT?!), and a teaser that this is "the greatest moment of our band's life, we're going to give it everything we've got" later, and we're officially AMPED.

PREVIOUSLY: Speculation about Super Bowl 50's halftime show star(s) has been pretty rampant over the last few months -- vetting everyone from Taylor Swift to Maroon 5 to Britney Spears to take the stage at Levi Stadium -- but the latest reports indicate that British folk/pop/EDM/everything band Coldplay is going to be announced by the NFL for the gig, and now we're wondering why we didn't see it coming all along.

Because (1) they've got a new album to promote -- their seventh (and possibly final) studio album, A Head Full of Dreams -- (2) they've never done it before, (3) they slay at live performances, and (4) GORILLAS. Lots of dancing gorillas.

The show could/probably will entirely revolve around dancing gorillas, and it will be an absolute delight, frankly.

Coldplay -- which consists of bandmates Chris Martin, Guy Berryman, Jonny BUckland, and Will Champion -- is expected to be joined by Bruno Mars for the show, which will air during halftime for Super Bowl L on Feb. 7. And Beyoncé is also reportedly in talks to join in on the footballish fun, too -- perhaps to perform their new club-friendly collab, "A Hymn for the Weekend"?

FWIW, The band was also considered for last year's show, which ended up featuring Katy Perry and her giant tiger, Left Shark and that amazing rework of "The More You Know" star.