Jim Henson Company

9 Ways The New Muppets Marketing Campaign Made Us Totally Forget That They're Puppets

As much as it pains us to admit it.

Ben and Jen. Zayn and Perrie. Scott and Kourtney. Is love dead? This summer has seemed to curse cherished celebrity couples. But no breakup has been harder to take – or has garnered more media attention – than that of Kermit the Frog and Miss Piggy.

Sure, their relationship has always seemed a bit, um, volatile. But they were so established! And so sweet, when Miss Piggy wasn't karate chopping everything. Now they've split for good. And what's this rumor about Denise from the marketing department? Infuriating! And completely brilliant.

The geniuses behind The Muppets on ABC have the world abuzz with puppet talk. We've been duped into the greatest Muppet marketing of our lifetimes and WE DON'T EVEN CARE! Here are 9 reasons the we're happy to buy into the Muppet madness.

  1. We genuinely care.

    Somehow those little felt creatures feel so real!

  2. And we need to know how it turns out.

    We're not giving up hope for reconciliation.

  3. It's bringing the Muppets back to their roots.

    The Muppets were never just for kids. They stared as part of Sam & Friends, a sketch show made by Muppet creator Jim Henson.

  4. It's bringing us back to our roots.

    Generations have grown up with the Muppets and seeing them makes you feel like a kid again... even if they're making adult insinuations.

  5. It's more endearing than human celebrity gossip.

    Something about those puppets makes Twitter updates about relationship status seem less pretentious.

  6. The new show actually looks awesome.

    The Muppets are a funny bunch and an Office-style documentary suits them well.

  7. Those cameos!

    Kerry Washington, Nathan Fillion, Ken Jeong... keep 'em coming!

  8. It's easy to overlook that it's an ad campaign.

    It's all so brilliantly strategized that it's easy to forget THESE ARE PUPPETS!

  9. The Muppets are wonderful.

    There's no denying it. The Muppets are very lovable.

"The Muppets" premieres September 22, 2015 on ABC.