Is ‘Boob Aid’ Charity Squeeze-A-Thon The Next Ice Bucket Challenge?

Porn stars in Japan will let guys touch their breasts for 24 hours to help fight AIDS -- and to protest sexism. Huh?!

At this point, all of your Facebook friends (and every celebrity on earth) have doused themselves with freezing water for ALS awareness. It’s helped raise millions of dollars for medical research. Everybody agrees it’s for a good cause. But, let’s be honest, you’ve watched some of these videos out of the goodness of your heart ’cause you wanted to see Kate Upton or Benedict Cumberbatch or your dorm crush in a wet white shirt.

Well, a charity effort in Japan is removing all the subtlety from that ulterior motive, just as a porn star would remove her bra for random dudes to squeeze, which is the most literal metaphor possible because it’s called Boob Aid — and for 24 consecutive hours, nine adult film actresses will let dudes fondle them in exchange for a donation to an AIDS foundation.

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“I’m really looking forward to lots of people fondling my boobs,” said Rina Serina, one of the porn stars, in an interview with the Tokyo Sports newspaper. “But I would be very happy if you would please be delicate.”

Endorsed by the Japan Foundation for AIDS Prevention, the televised “Squeeze-A-Thon” has been fighting AIDS one grope at a time for a dozen years now. It’s open to men over 18, who must sanitize their hands and limit themselves to two squeezes.

However, if you think this is objectification of women, you…um…well, you’re probably right, but you couldn’t be more wrong. This year’s effort is also a protest against misogyny after male politicians recently heckled a Tokyo assemblywoman with taunts such as, “Why don’t you get married?” As Serina puts it, “I never thought my boobs could contribute to society.”

You tell us: Is this what empowerment looks like, or does somebody need to pour cold water on this thing?

Don’t try this at home:

But maybe it’s OK on the red carpet…wait, what?

Writer/Editor at MTV News. Author of "The Heming Way" and "'90s Island."
@martybeckerman