What happens when you throw Elsa, the queen with the power from "Frozen," into a fairytale drama inhabited by the likes of Snow White, Belle and Prince Charming?

Now we have an idea, thanks to the first official look at "Fringe" alum Georgina Haig in character as the misunderstood Snow Queen in the upcoming season of "Once Upon A Time," which premiered on Time. ABC announced earlier this month that Haig would be joining the fairytale drama.

In a statement announcing her casting, creator Adam Horowitz said, “We are very well aware of how beloved ['Frozen'] is, so we’re very careful that we want to tell a story that is uniquely ours but also honors those characters that everyone fell in love with this past year."

"Once Upon a Time" returns September 28.