Almost eight months after dropping his sophomore album Born Sinner, J. Cole continues to roll out captivating music videos for the project, and the latest is for “She Knows.”
The Roc Nation rapper premiered the clip on his Dreamvillainblog Friday (February 14), just in time for Valentine’s Day. The song itself features vocals from the Dirty Projectors’ Amber Coffman and finds Cole rapping about struggles with infidelity. It’s a pretty straight forward issue, but Cole puts a little twist on that, delivering another great plot-driven visual like his “Power Trip” video.
The new video follows a teenager who steals money from his parents to spend during a day playing hooky from school — smoking, drinking beer and skating. A police officer interrupts the carefree fun and a brief chase on foot leads him back to his house.
In the middle of the day the teen is surprised to walk in on his mother and another man at home. That man, of course, happens to be J. Cole. No words are exchanged in the moment and needless to say, dinner was pretty awkward that night. On the track “Trouble” Cole spits the line, “Mama, did you f— J. Cole?” Guess it all comes full circle.