J. Cole

Producer and MC J. Cole was the first artist to signed to Jay-Z’s Roc Nation label. Born in Germany but raised in North Carolina, Cole grew up with a mother who loved rock and folk while his father was a fan of hardcore hip-hop artists like 2Pac and Ice Cube. Graduating high school, his grades were good enough to earn a scholarship, but hip-hop had taken hold of his life and he had decided that N.Y.C. was where artists went to get signed. As such, he attended the city’s St. John's University on an academic scholarship. After numerous days standing outside Jay-Z’s office in hopes of giving him a demo, Cole finally ran into his idol, but the reception was well below chilly. He was shocked then when he received a call from the man weeks later, and even more shocked when he got a chance to contribute to Jay-Z’s 2009 effort The Blueprint 3. That same year he would release the mixtape The Warm Up while 2010 saw the Friday Night Lights mixtape appear with Cole handling most of the production. A year later, Roc Nation released his official debut, Cole World: The Sideline Story. ~ David Jeffries, Rovi