Breast cancer will kill an estimated 40,000 women in the USA in 2015. For those who survive, choosing to have breast reconstruction or not is often the first step to personal recovery. The P.iNK (Personal Ink) campaign offers an alternative - free tattoo art over survivors’ mastectomy scars, as a means to rebuild self-confidence in a body transformed by disease. MTV News visited a campaign event in Queens, NYC, and spoke with those drawing inspiration and hope from the tattooist's needle.

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