As Kid Rock prepared to shoot the video for “Bawitdaba,” a song from his
1998 album, Devil Without A Cause, the Detroit-based rapper was
clear on which direction he wanted to see the video go.
“Guitars and flames, chicks, some trailers, just some white-trash sh–,” said
the 27-year-old Kid Rock (born Bob Ritchie). “Belt buckles, dust, fast cars and
Filmed in the desert surrounding Lancaster, Calif., the video, directed by
David Meyers (Master P, Silkk the Shocker), is set to debut this week. The
imagery — unconventional for a video tied to the inner-city sound of rap —
just hints at Kid Rock’s diversity.
While the energetic Devil Without A
Cause (RealAudio excerpt of title track) blended rapid-fire
rhymes with heavy guitar licks on songs such as “I Am The Bullgod”
(RealAudio excerpt), fans who’ve caught Kid Rock’s recent shows are
getting a chance to hear the rootsier side of the rapper and his band. They’re
not afraid to break from the hip-hop mold and dip into other musical genres.
“It’s something you got to see for yourself. The bottom line is I put a lot of
thought into it,” he said. “We switch it up every night. We’ve been playing
[the] Marshall Tucker [Band]’s ’Can’t You See’ and ’Fortunate Son’ by
Creedence Clearwater Revival,” Kid Rock added, referring to the southern-
“Our show has got one purpose: Display the talent of the band and make me
look like a big show-off.”
Born and bred on the fringes of Detroit, Kid Rock began rhyming as a teen.
He released his debut LP, Grit Sandwiches for Breakfast, in 1990
and followed with four more in addition to his most recent release. The
album featured a trio of renowned hip-hoppers — Too $hort, D-Nice and
Chuck Chillout — taking turns as producer.
Kid Rock is now splitting time between touring and making plans for his next
album, which, he said, may include guest appearances from sexy rap queen
Lil’ Kim and country music star Hank Williams Jr.
Further establishing his eclectic nature, Kid Rock has worked with or has
plans to record with such hard-edged rock artists as Black Sabbath guitarist
Tony Iommi, Mötley Crüe drummer Tommy Lee and Limp
Bizkit singer Fred Durst.
Iommi’s solo-album plans call for Kid Rock to add vocals alongside the voice
of punk/poet Henry Rollins on one song and Smashing Pumpkins leader Billy
Corgan on another.
“He’s the godfather of riffs,” said Kid Rock of Iommi. “It sounds pretty good,
I was pretty surprised. It’s kind of funny. Everybody [vocalizing on the
album] sounds like [Black Sabbath singer and solo artist] Ozzy [Osbourne] a
Durst recently teamed up with Kid Rock to record some tracks for Lee’s solo
project, which Kid Rock said contained “heavy-ass guitars … and a fresh-ass
“He’s an old-schooler like me, he grew up in hip-hop, and he can flow pretty
good when he’s just having fun rhymin’,” Durst said, praising Kid Rock’s
style. “We can just put on beats and write stuff instantly and swing back and
forth. It’s just a cool chemistry. He’s got a cool voice, too.”
A collaboration with Durst on “Feel Like Makin’ Love,” the chunky Bad
Company mainstream-rock hit from the ’70s, also is in the works.
“We both love Bad Company,” Durst said. “It’s a great song that needs to be
redone and have two white rappers rockin’ it and singing on it. We love it.
We just came up with it one night. I don’t know when you’ll hear it, but you’ll