Designer Pop For A Hit-Driven World
The first quarter of 1998 brought with it a spate of ingenious hit
singles, providing hope that the one-hit wonder era brought on by
modern-rock radio's infatuation with novelty records may finally be
drawing to a close. The Verve's "Bittersweet Symphony," Ben
Folds Five's "Brick," Fastball's "The Way" and Natalie Imbruglia's
"Torn" have much in common: a knockout chorus hook; a taut
arrangement; a captivating vocal; a discernible premise laid out in
straightforward language; and enough sound and vision to
indicate that the artist -- or the artist/producer combo -- could very
well hit the mark again. Along with Marcy Playground's
refreshingly understated "Sex and Candy" and Radiohead's tasty
"Karma Police," these records have given modern-rock playlists a
sustained headiness largely absent since the format's alternative
infancy.
For my money, the most impressively-calculated record-making of
the year so far is found in the 3:51 (for the radio edit) of "Closing
Time," a brilliantly-designed and brilliantly-executed concoction
from the Minneapolis-based trio Semisonic (a spinoff of smart-pop
progenitor Trip Shakespeare). Working with veteran producer Nick
Launay (best-known for his work with Midnight Oil) and A&R rep
Hans Haedelt, writer/singer/guitarist Dan Wilson and his
bandmates have managed, with seeming effortlessness, to
transcend their prior status as an
underexposed cult band by tailoring their natural musical
tendencies toward Beatlesque pop (apparent throughout their
1995 debut album, Great Divide) to more closely coincide
with contempo-hit conventions. That they've done so seamlessly
and without apparent compromise is what makes "Closing Time"
not just a hit single but a tour de force.
There's nothing hidden about the techniques they've employed --
a close listen will reveal them all. Notice, for starters, how the track
is set up by a simple yet seductive layering device: first a chorded
electric guitar, then a piano figure, then a string section -- that's the
setup. Notice how each line in each verse begins with the clearly
enunciated title phrase (talk about product identification) -- that's
hook No. 1. Notice how Wilson holds back on his predilection for
White Album-style hot licks in favor of chorus-introducing,
LOUD power chords following those mellow verses -- that's
Nirvana's trick, and it's hook No. 2. Notice how the last line you
hear is the one that stays with you: "Every new beginning comes
from some other beginning's end" -- it's the song's thematic payoff.
The principals have left nothing to chance at the mix stage, either,
initially hiring Bob Clearmountain (who cemented his rep as
master-mixer in the '80s) to optimize the album and then bringing
in today's hottest pop-rock mix specialist, Jack Joseph Puig, to put
his stamp on the track. Both mixes appear on the promotional CD
single that MCA sent to radio stations, and there's no way of telling
which mix the alt-rock station in your town has chosen to play.
There's not much to choose between the Puig and Clearmountain
mixes, although the Puig mix was selected for the album.
This stunning piece of work has done precisely what the band, its
production team and MCA hoped it would, putting Semisonic all
over the radio and not just breaking the single but selling the
album, dramatically enhancing the band's career momentum in
the bargain. There's enough content on Feeling Strangely
Fine to cement the bond between Semisonic and the listeners
who have shelled out their dough for the record; the band has
provided enough melody and substance to keep the customers
satisfied and likely bring them back for more when they follow up
this effort in the year 2000.
If "Closing Time" is the lure for people to buy the album, once
they've done so the track functions as the lead-in to a song cycle
that illuminates the stages of the mating ritual. From the opener's
description of a late-night pickup that just might be the beginning
of a courtship, the album moves from the getting-to-know-you
phase ("Singing In My Sleep") through a longing for permanence
("Made to Last"); a relationship-threatening fight ("Never You
Mind"); growing intimacy ("Secret Smile"); erotic bliss ("DND,"
short for "Do Not Disturb," and "Completely Pleased"); and elation
("This Will Be My Year," written by drummer Jake Slichter), right up
to the wedding plans ("All Worked Out").
Of these nine songs, the other big winners are "Singing in My
Sleep," which has a killer premise (the guy begins to fall for the girl
as he listens to a compilation cassette she's made), a cool
keyboard figure under the verses and a soaring chorus hook; and
"Never You Mind," distinguished by an even more melodically-
compelling chorus and smoking guitar work by Dan's brother (and
ex-Trip Shakespeare member), Matt.
Wilson and company resist the temptation to blithely send the
happy couple off into the sunset, however. Trouble appears in the
final three songs, as wanderlust ("California," bassist John
Munson's "She Spreads Her Wings") eventually leads to
dissolution (the closing elegy, "Gone to the Movies"). So if you
want a happy ending, program out tracks 10-12. The real happy
ending, though, belongs to Semisonic, who have crafted
themselves a career.