Chance the Rapper has delivered another blessing, in the form of a creative new video for hip-hop hymn “How Great.”
Shot entirely on an iPhone, the black-and-white vid opens with Chance’s cousin, Nicole, belting the Coloring Book cut. Francis & The Lights supplies the electronic accompaniment, an all-female choir swoops in with hair-raising harmonies, and Chance and Jay Electronica contribute their own spirited sermons.
The six-minute video was filmed vertically and optimized for mobile, so, per Chance’s advice, “lock yo screen” on portrait mode before pressing play.
A few hours prior to dropping the “How Great” visual, Chance admitted he was nervous about how it’d be received by fans.
We’re happy he went ahead and shared it. It’s ... well ... pretty damn great.