In all its 179 years, luxury jewelry brand Tiffany & Co. has never used a celebrity in any of its campaigns. But with dwindling profits and stock prices, a change had to be made, and it looks like they made a good one.

Tiffany hired former creative director of Vogue Grace Coddington this past April to help shake up its campaigns, and that she did. Grace handpicked celebrities and models, including Elle Fanning, Lupita Nyong'o, Natalie Westling, and Christy Turlington to star as the faces of Tiffany's fall campaign.

"I'm also known not to like celebrity very much," Coddington told the Business of Fashion, adding that she wanted to "find people who are beyond the average celebrity. They have to have more to them."

Props to Elle and Lupita for being a couple of the chosen few.