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Adam Lambert’s Dramatic New Video Dares You To Be Entirely Yourself

‘Take pride in your queerness and share all the love you have’

It’s a good day to be a Glambert. Adam Lambert fans have already gotten to hear his stunning contribution to “Hands,” a new star-studded Orlando tribute song. Now, the singer has surprised fans with a new music video for “Welcome to the Show” nearly four months after the song first premiered.

The confident ballad finds Lambert wearing his vulnerability on his sleeve as he duets with Swedish singer-songwriter Laleh. The accompanying video (co-directed by Lambert and photographer Lee Cherry) is shot mostly in black and white with brief, kaleidoscopic flares of color, before everything starts bursting with bright hues at the song’s climax.

In an introspective letter for Flaunt, Lambert explained that the song and video are all about celebrating individuality and daring people to be entirely themselves.

“‘Welcome To The Show’ is an anthem about facing exactly who you are and OWNING it. It’s intended as a mantra to inspire strength and PRIDE,” he wrote.

“I want you to keep celebrating exactly who you are, even if you don’t fit into the worlds ideas of what they think you should be,” he continued. “Take your flaws in stride, nurture your talents, take pride in your Queerness, and share all the love you have.”