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Drake's NYC Pop-Up Shop Was Missing One Key Component

That didn't stop the line

It wouldn't have been unreasonable to assume, yesterday, when Drake tweeted "NYC TODAY #VIEWS," along with an address, that the man himself would be at the location. This was not, however, the case at Aubrey's pop-up shop in downtown Manhattan.

Instead, fans -- who, according to pictures, lined up down the block -- were treated to the not-quite-next-best-thing: a free t-shirt that says "VIEWS." (Although, that said, I'd like one of these t-shirts, if you have an extra.)

The event was sponsored by Beats by Dre, which was acquired in 2014 by Apple, the company that holds exclusive first-week streaming rights to Drake's Views from the 6 album on its Apple Music platform. That's synergy, folks.

Views drops April 29 -- unless you don't have Apple Music, in which case it drops May 6.