M.I.A. has released the full video for her new song “Rewear It,” which accompanies a new H&M campaign to fight climate change by recycling clothes instead of throwing them away.
The producer and rapper dances on top of a stack of recycled clothes in the clip, pulling some physically impossible MJ leans against an urban skyline. Those clothes she’s dancing on go on to become the material for a rooftop village by the end of the video in a literal illustration of M.I.A.’s call to “regenerate the nation."
“Rewear It” arrives ahead of World Recycle Week, which runs from April 18-24. Watch the video below.