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'Dead Island:' The Video Game Trailer That Launched a Movie Franchise

With the glut of walking dead we've seen on the silver screen in the past few years, it might seem like we've reached a saturation point with zombie outbreaks in the movies.

Lionsgate's hoping that's not true, however, as Deadline is reporting they've acquired the rights to recent video game release "Dead Island," a tale of a tropical resort overrun with reanimated corpses hungry for human flesh.

The interesting thing about this story is that the acquisition likely has a lot less to do with the game, which was an interesting-but-flawed take on the survival horror genre, than it does with the game's initial teaser trailer.

Released in February of this year, the clip by Scottish studio Axis Animation was something of a buzz-generation machine, and rightly so. It's a haunting and harrowing piece that shows, in non-linear fashion, the fate of a young girl and her family when the resort where they're vacationing comes under zombie assault.

Played over a moody piano piece, it's a disturbing and emotionally resonant meditation on the actual horror an experience like a zombie attack would be, which was quite a departure from the way the gaming world usually handles that kind of thing (i.e., "ZOMG ZOMBIES SHOOT THEM AND WATCH THEM EXPLODE THAT'S AWESOME GIBS GIBS GIBS").

It kind of blew up on its release, being written up by the likes of "Wired" and "New York Magazine," and setting Twitter on fire, so it's not really surprising that a movie studio would take notice.

In fact, Lionsgate's Joe Drake had this to say: "Like the hundreds of journalists and millions of fans who were so passionate and vocal about the 'Dead Island' trailer, we too were awestruck ... it's sophisticated, edgy, and a true elevation of a genre that we know and love."

What's interesting is that Hollywood has, traditionally, tended to focus on game franchises that were established and had fan followings - your "DOOM," your "Resident Evil."

"Dead Island" is fairly new, and while the game has its fans, it certainly hasn't taken the cash register by storm. Could this be a sign that the studios are taking video games more seriously as potential source material? Can a "Dead Island" movie simultaneously elevate zombie flicks AND game adaptations? Can you make an entire movie inspired by a three-minute trailer? Stay tuned for the answers, zombie lovers.

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