PASADENA, CA -- No guts, no glory. That's the way media mogul Oprah Winfrey runs her life.

On New Year's Day, she launched her very OWN network and came to Pasadena Thursday to pump it up to the journalists gathered here for the 2011 winter press tour.

Decked out in plum designer duds and Christian Louboutin heels, Oprah talked about the network which she wants filled with inspirational stories and shows that "don't keep you up at night." Some of the shows include Your Own Show: Oprah's Search for the Next TV Star, the Gayle King talk show and a documentary-style program Our America with Lisa Ling.

Oprah says she quit her long-running talk show to take on building her own network because it was time to move on. Throughout her life, she says, her pattern has been to keep growing by moving outside her comfort level until she found herself wanting to hang on to her talk show.

"I was clutching and trying to hold on to 25 years of success," she says, adding that she might have had some fear of failure. "I was lulled by success. You can't buy into the idea that you can't fail, because that makes you unwilling to take a risk."

The network bolted out of the gate with great ratings, but declined after the initial rush. But Oprah isn't bothered by that.

"Obviously, ratings are important, but I don't care if the numbers go up or down (at the beginning). If we listen to the viewers, and respond, they will come," Oprah says.

But being Oprah, she reserves the right to program her network the way she wants.

"Even if they don't respond, I'm keeping (some shows) because I can and I like them," she says. "In time, they will grow on them."