Santa has been wearing the same outfit for decades. Those red pants and that fluffy hat are ~so~ 1930. All that velvet? No. Isn't it about time he had a rebranding?

According to KOIN 6 News, Pioneer Place Mall in Portland, Ore. has decided this year Santa might want an IPA and some kale chips instead of milk and cookies.

By outfitting their mall Santa in jeans, flannel and a man bun, St. Nick's overall aura definitely screams, "I probably have a playlist on Spotify with a lot of Fleet Foxes, The Shins and Father John Misty, ho ho ho."

Santa's even wearing all-black Chucks, thick glasses and the same sweater The Dude wears in "The Big Lebowski." For his part, the kids seem to be enjoying his company no matter what he's wearing -- so feel free to ask for a fixed-gear bike, children. I bet he knows the perfect place to find one. ??

Take a look at a Santa that whittles children's toys unironically in his craftsman bungalow below.