NYCC 2013: John Cunningham On DC's Plans For New York Comic-Con


New York Comic-Con is just around the corner, and as we all ready ourselves for the oncoming insanity, details are beginning to emerge about just what we can expect to see at this year's show. Of particular note are DC Entertainment's plans: rather than setting up their traditional booth complex on the show floor, they're taking a different approach to exhibition…  So when we heard the news, we not only got hold of the press release, we spoke to their VP of Marketing, John Cunningham, to get some more in-depth details on what DC has up their sleeve for NYCC attendees:

"To understand what we're doing in New York, we need to step back and look at what we did in San Diego this year. At SDCC, Warner Brothers had a very big and wide-ranging celebration of Superman's 75th Anniversary. And we worked with Warner Archives on one particularly exciting thing: a retrospective exhibit of 8 costumes from the entire history of Superman onscreen. It was a really special part of what we did, and we realized once we got them all set up just how amazing it looked… So we started thinking, "how do we do this at NYCC"? While we normally try to do a reset and change things up from convention to convention, we felt like this was a really huge historic thing, and we wanted to find a way to bring it to New York.

"And now, for this show, we have been working w/ ReedPOP [the company that presents NYCC] to find ways to use all of Javits Center – it's a huge space, but things tend to get clumped up on the main floor. So we came up with some ideas, we went back to them and said "we want to bring this costume thing", we mentioned other things we would like to do, and then we figured out how and where to do them…we brainstormed w/ them, and figured out ways to try to bring traffic throughout the entire hall. We always want to look at con growth, and how the audience experiences their time…it's different for every con, it's driven by different behaviors, and different groups of fans. So we started from the ground up, and decided that we'd come up with an entirely new way to present ourselves to this audience.

"We've put together a DC signing area in Artist Alley w/ over 50 creators. The main exhibit and costume area is in the south lobby, right where attendees enter in the morning, set a little ways off from the main show floor. We're making the most of that with the costumes, video game displays, and other exhibit space, showing off what we and our partners do, creating a fairly large area devoted to DC. We also, as we do every year, are holding a number of panels… That element isn't changing. The panels are gonna be pretty terrific, we have some incredible giveaways and a lot of projects to showcase. Really, this is about rethinking our approach, and figuring out a way to spread our presence throughout the entire convention, instead of being clustered on the main floor."

From my perspective, this all seems pretty exciting.  As a long-time NYCC attendee, I welcome the concept of companies setting up stand-alone, dedicated areas.  I relish the idea of being able to step off to the side and explore a DC-centric display, and having the lines for creator signings laid out in Artist Alley instead of crowding the already-narrow aisles of the main floor.  And as for the concern about repeating content from San Diego...  I attended and covered SDCC, and it was such a massive affair that I didn't find out about the Superman costume display until after all was said and done.  So I'm excited to get a second chance to check it out!

DC's full New York Comic-Con press release follows:


75th Anniversary of Superman Celebrated with

Historic Display of Iconic Film and Television Costumes,

Moving DC Entertainment Beyond the Convention Floor

Spotlight Also Shines Brightly on Batman,

Neil Gaiman’s Return to Vertigo’s Seminal Series THE SANDMAN,

Green Lantern ‘Lights Out’ Crossover and Much More!

DC Entertainment, home of the World’s Greatest Super Heroes and the comic book industry’s most talented artists and writers, today announced a stellar program of New York Comic Con panels, signings, announcements and other events certain to excite fans of all ages, led by a jaw-dropping display of eight historic Superman costumes from the big and small screen in celebration of Superman’s 75th Anniversary.

With an array of costumes previously worn by the likes of Christopher Reeve, Henry Cavill, Brandon Routh, Dean Cain and Tom Welling – the scope of this epic exhibit will expand the publisher’s convention presence beyond the floor of the Jacob Javitz Center and into the building’s public entryway – making DC’s expanded footprint undeniable to convention attendees and the public at large, and making for a convention-wide

75th anniversary celebration of The Man of Steel. A star-studded panel honoring the Man of Steel and discussing the beloved character’s many personifications, impressive history, and ongoing relevance within society and entertainment, is also in the works.

DC Entertainment will further put its stamp on this year’s convention through appearances by some of the biggest creative names in the comic book industry – including the writers and artists from Batman, Green Lantern and Superman family of titles, MAD Magazine and many more. Legendary author Neil Gaiman’s acclaimed SANDMAN series will also be a highlight as fans clamor for the first issue of THE SANDMAN: OVERTURE, a centerpiece of the ongoing reinvigoration of the Vertigo imprint. Additionally, for the first time DC will host over 50 creator signings at an exclusive DC Entertainment area in the increasingly popular Artist Alley.

The largest English-language publisher in the world will continue to make its mark with a packed schedule of panels, and fantastic collection of additional appearances and signings, exclusive announcements and other events.

· As their epic BATMAN: ZERO YEAR storyline expands into the rest of DC Comics – The New 52 and BATMAN VOL. 3: DEATH OF THE FAMILY prepares for its October release, superstar creators Scott Snyder and Greg Capullo will share the latest insider’s view on The Caped Crusader and their unique creative process. A Batman panel featuring this “dynamic duo” and creators such as John Layman, Ann Nocenti, Peter Tomasi and James Tynion IV will be a convention highlight. Following this year’s show, Snyder and Capullo will be the guests-of-honor at a Q&A and signing for BATMAN VOL. 3: DEATH OF THE FAMILY on Monday, October 14th at 7:00 p.m. the Union Square Barnes & Noble in NYC.

· Set for release on October 30, Vertigo’s THE SANDMAN: OVERTURE will also be a convention highlight as Neil Gaiman returns to the iconic comic book series that launched his career. Vertigo will be celebrating its 20th year in publishing through panels, signings and more, casting a spotlight on the imprint’s horror, mythic fiction, and sci-fi titles – including the dark fantasy COFFIN HILL, the epic adventure HINTERKIND, and THE SANDMAN spin-off THE DEAD BOY DETECTIVES as well as the new series THE WAKE, TRILLIUM, FBP: FEDERAL BUREAU OF PHYSICS and more.

· Kicking off on October 2 and spanning across all GREEN LANTERN family titles throughout the month, the “Lights Out” crossover event will change the Green Lantern universe forever! Convention attendees will collect more behind-the-scenes knowledge on this ambitious storyline by attending the October 13 panel featuring creators Bernard Chang, Van Jensen, Justin Jordan, Charles Soule, Brad Walker, Robert Venditti and more. The storyline ties together every Lantern of every Corps who has ever appeared in any comic book – ever. Nothing is held back, and devoted fans will want to know more!

· Fresh off the release of FOREVER EVIL #1, written by comic legend Geoff Johns with artwork by the infinitely talented David Finch, as well as the unprecedented “Villains Month” unveiling of 52 villain-centric 3-D Motion covers from across The New 52, fans will get the chance to learn more about the FOREVER EVIL storyline (and all of the dastardly villains that everyone loves to hate) at the Justice League – Forever Evil panel on Saturday, October 12. Boasting a collection of DC creators that includes Finch, Ray Fawkes, Matt Kindt, Joe Prado, Ivan Reis and more. Convention attendees will also get a sneak preview of the all-new documentary “Necessary Evil: Super-Villains of DC Comics,” which investigates the inner-workings of the most nefarious collection of baddies in comics history. Narrated by legendary film bad guy Christopher Lee, “Necessary Evil: Super-Villains of DC Comics” will be released by Warner Bros. Home Entertainment on October 25.

· Get an inside look at INSIDE MAD, the hugely anticipated collection being released on October 29 from “The Usual Gang of Idiots” at MAD Magazine. Those looking to get an additional dose of the iconic magazine’s acclaimed wit and snark can visit the Mad About MAD panel on October 12 – led by Editor John Ficarra and a laughter-inducing cast of characters.

· A wide variety of exclusive offerings will be available throughout the weekend at this year’s New York Comic Con – including giveaways throughout the weekend as well as FOREVER EVIL #1, BATMAN #24 and SUPERMAN/WONDER WOMAN #1 variant covers priced at $10 each. DC Collectibles also has two exciting convention exclusives lined up for New York, including a DC Nation: Super Best Friends Forever Poison Ivy statue and DC Super Heroes of Green Lantern 3.75” action figure two-pack featuring Hal Jordan and Blue Lantern Saint Walker. Each of these exclusive offerings will be available for sale at the DC Collectibles Boutique at the Graphitti Designs booth (#755).

· Fans can get all the latest information on New York Comic Con and other DC Entertainment events by downloading the free DCE Events app for iOS and Android smartphone users. It’s available for download today on Apple’s App Store and the Google Play Store.

Can’t make the Con? DC Entertainment’s website is the go-to place for behind the scenes coverage and in-depth interviews. Visit the “Con Away From Con” page at http://


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