General Mills To Re-Release Lost Monster Cereals


And now the circle is complete and the monsters will rise to inflict ... deliciousness at your breakfast nook.

According to a press release, General Mills announced that discontinued monster cereals Frute Brute and Fruity Yummy Mummy would return in late August to join their brethren Count Chocula, Franken Berry, and Boo Berry on shelves for a limited time.

While Halloween cereal mainstays Chocula and Franken Berry were introduced in 1971, with Boo coming in '73, the werewolf-themed Frute Brute (formerly known at Fruit Brute, and we are curious about the dropped "I") was discontinued in 1982 after being available for eight years. Meanwhile Fruity Yummy Mummy was put back into the crypt in 1990 after only a three-year run.

Frute Brute in particular has a fan following because it was featured in Quentin Tarantino's "Reservoir Dogs" and "Pulp Fiction," but Yummy Mummy has also been missed.

For the uninitiated, Frute Brute tasted like "artificial fruit flavor cereal" with lime-flavored marshmallow bits while Yummy Mummy was "artificial fruit flavor frosted cereal with vanilla flavor marshmallows." But if you don't remember, no worries since they'll still taste the same.

"It’s exciting to see the passion for the return of these two cereals," Ari Zainudden, marketing manager in Big G, said in a company blog post. "We chose the current flavors of Fruity Yummy Mummy and Frute Brute to be as close as possible to the original flavors while taking into consideration consumers’ preferences. Consumers can get a taste for what these cereals were like when they were originally on shelves."

So not only will the two long-lost monster cereals taste like they originally did, for better or worse, Target stores will also sell all five cereals in retro packaging in addition to the re-designed boxes available at other retailers.

Eat them all and discover whether bringing the five monsters together will fulfill some cereal prophesy -- or just contribute to a belly ache.


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