First Look: Rita Ora’s Rimmel London Campaign

Rita Ora for Rimmel London.
Photo: @ritaora’s Instagram

IT’S HEE-RREE! That’s right, Ritabots. After almost six months of waiting, guessing, and drooling, we’ve finally gotten our first full glimpse of the ad campaign for Rita Ora’s long-anticipated collaboration with Rimmel London. Yesterday, Ora Instagrammed the world exclusive editorial spread to her loyal fans, and despite the frigid temps (on the East Coast, at least *scowls at California*), we can officially confirm that spring has sprung—and it’s going to be a bright one.

The double-feature ad gives us the full range of lip and nail colors from Ora’s new line with Rimmel, which features a few new hues that had yet to be seen. Rita also gives us two looks for the price of one, wearing a sequined, sapphire top to plug the lip crayons, and a beaded halter for the polishes. We’re getting serious Britney Spears Fantasy Twist vibes from her split personality ad—though, you know, with Twist, Spears is peddling scent (and further inciting the battle between blondes and brunettes/naughty vs. nice), while Ora’s ad just wants to showcase a ton of COLORS.

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