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Is Ryan Lochte officially launching a fashion line?
Photo: Getty Images

With the impending hysteria of the Fall/Winter 2013 collections, it’s high time we remember that fashion ain’t all that serious!

+Ryan Lochte inked a reality series deal with E! this week, prompting whispers on the street that his fashion line is, jeah, a real thing. It’s set to consist of shoes and “glitzy” accessories. Jawesome.
{via Entertainmentwise}

+Even with unparalleled red-carpet game, Emma Stone thinks it’s hilarious that Vogue named her the best-dressed gal of 2012. It’s all about the LAWLS.
{via Coco Perez}

+Jerry Seinfeld sacrifices his trademark white sneakers for the dear Mrs., who finds them “jarring.”
{via The Cut}

+Check out this tri-colored Jason Wu bag that totally looks like a Poké Ball. Chalk it up to coincidence, but for $1700 it better come with a Charizard and Mewtwo!!
{via Refinery 29}

+Model David Gandy launched “Blue Steel Appeal” this week as a part of the UK charity Red Nose Day 2013. His announcement came complete with a screening of Zoolander and plenty of pouting.
{via Elle UK}

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