Lady Gaga Expands ‘Born This Way Ball’ Merchandise For European Tour

This Lady Gaga Born This Way Ball tour sweatshirt and lunchbox could be yours.
Photo: Courtesy of Lady Gaga’s Online Store

We’ve talked before about how Lady Gaga would be releasing one exclusive tee from her “Born This Way Ball” tour each week all summer long. Now that Mother Monster is kicking off the European leg of this gigantic international tour, she’s expanding the flash online availability of her exclusive tour merch to a grip of other AWESOME BTW Ball swag. But when we say “flash,” that is exactly what we mean. One new piece of (extremely) limited edition Monster goodness is available for preorder EACH DAY.

Day One’s offering was a devastatingly amazing Yazbukey ring featuring a bandana-clad Gaga giving the world the finger. Its pre-order sold out almost immediately (naturally). Day Two gave us this metal “Free As My Hair” lunchbox picturing Gaga eyes closed and paws up. It’s still available, but we predict that won’t be the case for long. Today, we’re given an opportunity to snag this exclusive crewneck sweatshirt with an allover print of Gaga’s wind-blown face from the “Born This Way” album cover. It totally reminds us of those hilarious “Sexy Sweaters” Coco Rocha turned us on to last year, except this one we can actually OWN. *lifts arms up to grab at computer screen* If you don’t make the pre-order in time to score some of this amazing tour swag, at least there’s always tomorrow’s new item, AND you can watch this vintage House of Style clip on Rock n’ Roll Merchandising from the series’ second EVER episode while you wait!


Like us on Facebook so we can be friends and follow us on Twitter @MTVstyle to talk.