11:31 AM - PHOTO HIGHLIGHTS FROM COTTON'S 24 HOUR RUNWAY SHOW
Whoo... we are beat! After an ENTIRE day of fashion, Cotton's 24 Hour Runway Show is coming to a close. All 1,440 outfits have swanned down the runway and even though we can hardly wrap our brains around the logistics, show highlights included Giuliana's commentary, Caitlin Moe and DJ Mia Moretti's midnight set, and scores of gorgeous models strutting their stuff. To cap off this unprecedented event, the tireless work of numerous models, stylists, brand reps, and of course cotton's Style Icons, here's a sampling of looks from the day/night/day. Take a look at some of the photos.
11:20 AM - DJ MIA MORETTI AND CAITLIN MOE TALK RUNWAY MUSIC
One of the biggest challenges in conducting a 24-hour fashion show is the overnight shift. Thank goodness a city like Miami Beach is famous for being nocturnal and high energy! DJ Mia Moretti and electric violinist Caitlin Moe held down the Cotton Runway Show for the 11pm-2am shift with upbeat tunes. In this interview segment, the twosome (who, by the way, also played Chelsea Clinton's wedding #funfact) reveal what goes into a four hour gig, how DJing a club and setting the tone for a fashion show differ and why they also chose to wear cotton for the event!
11:18 PM - COTTON'S TREND INFLUENCERS FORECAST FASHION
Cotton is amazing and versatile, functionally-speaking, but if you start to consider how ubiquitous the fabric is, it's bananas to think that someone has to come up with all the new cuts, silhouettes, and prints for each season. That's where the tastemakers and trend forecasters come in. From American Apparel to Gap, we got a chance to chat about selvage denim, python-print jeggings, and even get into that oft-discussed sartorial indicator—the ever evolving hemline.
8:32 PM - HOSTS GIULIANA AND BILL RANCIC TALK FASHION
Who but Fashion Police host, Giuliana Rancic, would be PURFECT to helm a 24-hour runway show? Her husband Bill says that Giuliana coming to Miami Beach to host Cotton's event was a "no brainer" since she eats, lives, sleeps fashion. The couple was super curious as to how the show would come together and were blown away to see the logistics in full swing. A model a minute is no small feat and the two were impressed to say the least.
7:20 PM - THE CATWALK CONTINUES
From stripes to florals, black-and-white to saturated knits, the seemingly infinite array of cotton threads march on.
Looks from Cotton's 24 Hour Runway Show.
Photo: Courtesy of Cotton
5:09 PM - COTTON'S STYLE ICONS
So this event is not JUST about showcasing the cotton wares of various designers. If you remember correctly, a particularly exciting and awesome part of the whole shindig is that Cotton selected 24 (yep, one for each hour! [We <3 continuity]) Style Icons to walk the runway and participate in the festivities. The net was cast super wide with Icons hailing from Texas to New York and even North Carolina. Check them out as they talk about why they were picked and watch 'em practice and perfect their walk.
3:20 PM - BEHIND THE SCENES
It takes an army of dedicated production and creative masterminds to put on a 24-hour event like Cotton's Runway Show. From the executive producer to the creative director and a handful of models, we found out exactly what goes into preparing for the big show. Watch all the behind-the-scenes action here:
1:10 PM - WARDROBE TOUR
Yesterday at Cotton's 24 Hour Runway rehearsal, we caught up with stylist Stacey Kalchman who is responsible for all 1,440 looks. Here she walks us through a couple of the ensembles and whoa, more power to her because each outfit is made up of multiple layers, varied silhouettes, and some even boast TASSELS—a huge trend for this season! Watch now:
Cotton's 24 Hour Runway Show.
Photo: Courtesy of Cotton
So we FINALLY made it to the beautiful city of Miami (BRB, winter), and we are just mere hours away from the start of Cotton's 24 Hour Runway Show! The non-stop catwalk starts at noon today and goes all the way until noon tomorrow, which means a dizzying array of fashion all weekend long. Here are some stats that will blow your mind: Cotton's 24 Hour Runway Show will feature 1,440 cotton looks (that means one look per minute!) and will live stream the entire extravaganza straight from cotton24hours.mtv.com. Plus, remember that Style Icon search where YOU got the chance to flaunt your personal style right here in Miami Beach? Well, 24 stylish winners were selected, and they'll be strutting their stuff for ERRRYONE to see. But the fun doesn't stop once the show is over—you can check out every single outfit from the catwalk in a comprehensive fashion lookbook. OMGGG, we can't wait for the show to start! Check back here for behind-the-scenes video and live updates during Cotton's 24 Hour Runway Show! WERK.