By Paul Cantor
Winds of change are in the air for Kid Cudi, and it’s more than just his sound— reportedly a shift from rap to rockon his upcoming projects — that’s getting a refresh. Cudi took to his twitter account in the afternoon yesterday (February 26th) to announce that Dream On, the record label he launched back in 2009 with partners Patrick “Plain Pat” Reynolds and producer Emile Haynie, has been dissolved.
“Dream on is over,” he wrote, “new label announcement soon.”
Then, in a series of tweets that followed, he continued, “Pat and Emile are doing their own thing, i wish them well. I have a diff vision, for music, for the world. im just doing the right thing, i come from a different place. people lose sight of the mission. cant expect everyone to be built like me. when people have different visions, you gotta go your own way.”
In partnership with Kanye West’s G.O.O.D. Music imprint and Universal Motown, Dream On released Cudi’s first two LPs, Man On The Moon: The End Of Day (2009) and Man On The Moon II: The Legend of Mr. Rager (2010), respectively. In the midst of his announcement yesterday, Cudi insisted that despite the split from his partners, his business relationship with Kanye and G.O.O.D. Music was still intact.
“always f—-n with yeezy, for life. period. a true friend.” he tweeted. “GOOD music affiliate for life. as far as my movement, i have to lead it. cant expect people to have the same morals as me … iam still with GOOD music, with that being said im just changin my side of things up a bit. so it will be ?/GOOD. still distributed through Motown.”
Cudi explained that the music would remain the same, but reflect more of his own personal vision. He also said he had a name for the new label, but wanted to keep it under wraps until he had the legal end of things taken care of.
“the jams will be the same,” he wrote, “but more real and true to me. the new label will be formed with @DotDaGenius. i have a new name [for the label], i just wanna lock it in contractually first.”
The rapper concluded his twitter announcement with a final tweet: “this is a day to rejoice, this isnt bad news. things are gonna be so epic, im like a kid on xmas eve im so excited bout this new chapter.”
Behind closed doors, rumors of a rift between Cudi and his partners weren’t necessarily rampant— a few murmurs here or there— but a disconnect did seem to be developing. On Friday, just a day before Cudi made his announcement, he tweeted what could be perceived as subliminal shots at them.
“makin changes, new number, new email, starting fresh. lettin go of all things holding me back,” he wrote. “if u have my contacts, dont hit them after today. if i havnt hit u by now to tell u, good knowing u and i wish u well. feels good to start over, opening a new chapter … focused on my empire, focused on love, focused on family. if your not in that equation, byeeeeeeee. fans, i will contact u thru song :)”
What do you think of Kid Cudi’s new plans? Tweet to us at @MTVRapFix or tell us in a comment below?