College Hunks Hauling Junk CEOs Nick Friedman and Omar Soliman.

On this week's "Jobs That Don't Suck" episode, host Andrew Schulz introduced us to the co-founders and CEOs of College Hunks Hauling Junk, Nick Friedman and Omar Soliman. Ten years ago, they were two broke college kids struggling to pay for booze, but they came up with a brilliant business plan that turned them into the multi-millionaires they are today. The duo already shared part of their story on MTV2, but we followed up with Omar to learn even more about how the men behind the moving trucks made their mark and continue to rake in the big bucks.

How were you able to get your business off the ground?

During our senior year of college, I submitted a business plan to the University of Miami Annual Business Plan Contest. Out of over 150 entries, the business plan won first place and $10,000. We were able to use some of this money, and money we had saved up, to purchase a truck and create a website.

With so many other moving companies out there, how did you raise awareness? 

We were the first service company to truly become a viral brand -- meaning our awareness expanded faster than our business. People would take pictures of the trucks and put them online. We were getting calls from all over the country when we only had one location. That is when the company decided to expand via franchising.

How did you come up with the name College Hunks Hauling Junk?

The name is meant to get a reaction and be memorable. There are hundreds of moving and hauling companies in every city, but nobody will ever forget a name like College Hunks Hailing Junk.

Just a few (Hunky) members of the team.

Meeting pretty girls seems to be one of the many perks of being a Hunk. Are women a motive?

The initial motive was to make some extra beer money during our summer break. We never imagined how much demand there was for the service. Our cell phones didn't stop ringing with people that needed stuff moved or hauled away.

What does it take to become a College Hunk?

HUNKS stands for: Honest. Uniformed. Nice. Knowledgeable. Service. Our employees have gone on to become professional athletes, doctors, lawyers and Fortune 500 executives. It takes more than looks and brawn to achieve these kinds of feats.

Any advice for young entrepreneurs looking to start a business that thinks outside the box?

Nick and I wrote a best-selling book called "Effortless Entrepreneur," which outlines some great strategies about how to start and grow a business from scratch. Many young people think they have to invent something new or come up with a new Facebook. Nick and I took a moving and junk removal business, and put a fresh spin on it. One thing to remember is that you don't need to reinvent the wheel.

Photos: Courtesy of College Hunks Hauling Junk