The Early November are back with their new video for "In Currents."
It's possible you haven't heard of indie/emo/post-hardcore outfit The Early November, but fun fact: these guys are South Jersey pop-punk royalty, having formed in 2000, and were signed to punk powerhouse label Drive-Thru Records in 2002 (the California emo/punk home of such mid-aughts acts as New Found Glory, Fenix TX, Midtown, Finch, The Starting Line, Rx Bandits, and Something Corporate). Once signed to Drive-Thru, the Early November built a major following by trekking cross-country via Vans Warped Tour, and released 2003's Room's Too Cold, and 2006's The Mother, The Mechanic, And The Path. After going on an indefinite hiatus in 2007, The Early November regrouped last summer to release a brand-new album called In Currents, and have now dropped a visually stunning video for the album's title track.
Watch The Early November's "In Currents" video after the jump.
Opening with an ominous image of a single chandelier, "In Currents" has The Early November rocking out in a garage/basement/attic/loft-type space where they're surrounded by probably every vintage lamp ever made. (We're dying a little inside thinking of the thrifting fun/stress that Art Director must've had.) Once the video takes off, the bajillion lamps go into serious strobe effect as TEN's lead singer "Ace" Arthur Enders sings the chorus, "Life is an ocean and it moves like this/ So you'll get what you ask for/ When love is the current pulling from your hands/ It's all you want, it's all you're after." Cluttered though as the video sounds, the one-lamp-per-square-foot formula works beautifully, creating a lasting DIY effect that carries "In Currents" through to the end -- a plotline would be superfluous -- the track's emotional urgency is perfectly translated via hanging props. And just what is it about those emo dudes all grown up?? Goodbye long bangs and t-shirts, hello tight button-down shirts. It's working, guys.
Photo credit: Lindsey Byrnes