When the video shoot for Erykah Badu's "Honey" stretched into a nearly 24-hour-long affair, Erykah, ever the detail-minded pro -- and perhaps making up for the long stretch between 2003's Worldwide Underground and her upcoming album, New Amerykah -- stayed on task for every minute of the epic event.
Christopher Robinson, of Robot Films, directed the video; he's also pretty much Alicia Keys' right-hand director man, responsible for "Fallin'," "A Woman's Worth," "Karma" and "You Don't Know My Name" to name a few. "No leisurely pace here," wrote Robot Films president Jeffrey Rhodes of Erykah during the December 2007 shoot. "She was awake, alert and moving at supersonic speeds the whole 22 hours."
And it shows.
Check out the finished product above; the video puts a feminine twist on Outkast's "Hey Ya!" video, shouts out classic hip-hop, funk and soul albums and artists like the Ohio Players, Nas, Eric B. & Rakim and De La Soul, (watch for an Olivia Newton-John send-up too) makes not one but two Beatles refs, and pays tribute to a sadly dying institution: the Mom & Pop record shop.