The days of choosing between taking a selfie and eating breakfast are officially over, thanks to Cinnamon Toast Crunch. The General Mills brand is now supplying cereal eaters with their very own selfie spoons, according to the YouTube video below posted on September 17. The best news? They are FREE.

Well, you do have to pay for shipping and handling, but if you visit SelfieSpoon.com they will send you one without any additional costs. This is legitimately the taste you can see, and then of course capture for everyone else on social media.

The amount of early A.M. selfies are sure to increase (we can already smell the morning breath through our Instagram feeds), but at least now no one will go hungry because of it.

H/T TIME