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See The Plus Size Ad Mysteriously Planted In The Middle Of 'Vogue'

In the September Issue, no less.

It's pretty clear that the plus size fashion world has been (very, very) patiently awaiting its time to be represented equally in retailers and media, and even though we've been making progress (see: the first-ever plus size brand to show at London Fashion Week and integrating plus size collections with regular sizes in stores), we've still got a super long way to go–and you can see it in Vogue's latest issue.

According to reports, there isn't a single photo featuring a plus-size model in the September issue–until you stumble upon this mysterious ad:

The silhouette of 6 plus size women with the phrase "#PlusIsEqual" is written across the bottom of the page. Considering Lane Bryant tweeted out a pic of the spread, we're assuming the brand is behind this campaign (they're the ones who did the #ImNoAngel ads), but obvi we went to the website to investigate further.

The landing page says "It's time to represent. 67% of US women are size 14 to 34. But they’re underrepresented on billboards, magazines, TV… everywhere. We believe all women should be seen and celebrated equally. It’s time to unite our voices. Because there’s power in numbers and together we can change the equation. See what people are saying. Read the facts. Then, add your voice and join us in calling for equal representation." There's also a countdown in the top right corner to September 14, which we assume is when the full campaign will launch.

The most interesting part, though, has to be all the facts they are hitting us with, like how "92% of plus size women feel that they're not equally represented in the media," according to their customer polls.

Another one reads, "The average US woman has always been represented by models that weigh less, but within 17 years their average weight has dropped significantly."

And finally, "65% of women size 14 to 34 feel that the retail industry ignores their needs." Honestly, we can't argue with that. Between Vogue, Harper's Bazaar, W, Elle, Marie Claire, InStyle and Cosmopolitan, there wasn't a plus size model featured in any of their most recent issues. This is dire news considering the average US woman is considered plus size.

We can't wait to see what September 14 brings, but we're glad whomever is behind the movement is finally getting the plus size community together to fight for their equal rights in the fashion world.