Social media maven and selfie queen Kim Kardashian engineered a massive hype marketing scheme this year around the release of her coffee table book, "Selfish." But just how many of Kim’s loyal and selfie-hungry disciples went out and actually bought a hard copy of the book? Well, the numbers are finally in… and they ain’t too pretty.
Radar gathered the stats from Nielsen Bookscan and reported that, so far, only 32,000 copies of "Selfish" have sold. That’s just 0.8 percent of Kim’s mighty Instagram following, proving social media domination doesn’t necessarily translate into literary success.
While those stats technically make "Selfish" a financial flop, a rep for Kim’s publisher, Rizzoli New York, told Radar, “The Bookscan number is not inaccurate but it represents a small segment of our sales overall, which are very strong in non-bookstore specialty retailers, and international sales, neither of which report to Bookscan. […] The book is, in fact, a significant success story as a benchmark of the phenomenon of self-portrait in the digital age.”
There’s definitely a valid point there: despite its apparent financial disappointment, "Selfish" is somewhat revolutionary simply because it’s the first of its kind on the book market today: a literal book of selfies by one of the most famous human beings in the world. The problem, though, is that Kim’s self-portraiture is available for anyone to see at any given time, thanks to the internet. If all her selfies are free on Instagram — and she’s posting brand new ones every day to replace the old — then was "Selfish" really necessary?
Maybe not, but don’t cry for Kim — 32,000 copies isn’t much, but it’s still more than her haters bargained for. Keep those selfies, comin’, Kim!