If you're among the masses who are currently in an uproar over the tragic slaying of Cecil the lion, the famous feline who was recently hunted and killed by an American dentist in Zimbabwe's Hwange National Park last month, Ty wants to help you commemorate this loss with a squeezable take-home rendition of the animal that also helps to serve conservation efforts in the eastern hemisphere.
The company has announced a memorial issue Beanie Baby of Cecil the Lion, 100% of the profits from which have been pledged to benefit WildCRU, the Wildlife Conservation Research Unit which is part of the University of Oxford's Department of Zoology.
In a press release, the company's namesake Ty Warner stated that he hopes "this special Beanie Baby will raise awareness for animal conservation and give comfort to all saddened by the loss of Cecil."
Cecil, who was killed July 2, has become since become a worldwide symbol of awareness for the growing controversy surrounding big game hunting in Africa. In response to public vitriol surrounding the slaughter, nearly half a million people have signed a Change.org petition demanding the U.S. government to respond with measures of justice against the perpetrator(s) involved. Several domestic and international airlines -- including Delta, Air Frace, and Qantas -- have also banned big game trophies from their flights, effective immediately.