Exclusive: We Got All The Answers About Kendrick Lamar’s ‘Alright’ Video

Director Colin Tilley explains the striking visual.

Kendrick Lamar’s “Alright” music video arrived Tuesday (Jun. 30) to great praise. Some have even started calling it the video of the year, and we’re only halfway through 2015.

The clip is a black-and-white, dramatic, well-crafted one. It’s a blend of sad, hopeful and jarring images. It’s also one that begs us to ask many questions: What’s that new song K. Dot premieres in the intro? Why does the TDE MC get shot? Why does he smile after he gets gunned down? What do all these symbols represent? It’ll certainly need to be viewed over and over again for a thorough understanding.

So, in order to help with that, we spoke with the video’s director, Colin Tilley. He’s worked with everyone from Nicki Minaj and Lil Wayne to Justin Bieber and Diddy. Here’s a look at what Tilley – who co-directed “Alright” with The Little Homies – said about collaborating with Kendrick, the video’s symbolism and some of the behind-the-scenes magic that helped make this such a striking clip.

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