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How Does An Album Rollout Get Completely Botched? Let Earl Sweatshirt Explain

'I was devastated,' he says.

Earl Sweatshirt was not shy about his displeasure with his label when news about his album, I Don't Like Sh-t, I Don't Go Outside: An Album By Earl Sweatshirt, leaked before he wanted. When it happened last week, he voiced his frustration in a series of brief tweets, but now he's explaining exactly what it was that went wrong.

"We were going to put the video on a website, like, the Earl Sweatshirt website; real simple," he told NPR's "Microphone Check," referencing his video for grief. "But when it came to me it had a bunch of banners on it, like 'Download the new album.' More than you see on dudes who are bigger than me, you know? So I was like, 'Just take the banners off. We'll launch the thing.'"

But then, a little while later, he saw a fan tweet something about his album -- and album, by the way, that had yet to be announced, let alone released.

"[I] started researching, and my sh-t, everything except the video, had come out. The album cover, the tracklist, the features...I was devastated. I was ready to like kill some -- the day I was -- it would've been so quiet for any n---a from Sony. I was so mad 'cause it was like -- especially because I feel like this is my first album. This is the first thing that I've said that I fully stand behind, like the good and the bad of it."

Even more than the fact that things didn't play out as he hoped, Earl was upset by the label's reaction -- or, lack of -- to what happened.

"Like, y'all got an F. It's not chill. Like, 'You're in the red zone.' And no one acted like they were in the red zone. That's what had me the most hot. I didn't even give a f--k about the mistake."

That's all in the past, though. Now, I Don't Like Sh-t, I Don't Go Outside: An Album By Earl Sweatshirt is available, and regardless of how or when you heard about it, nothing's stopping you from going to check it out.