Glitter bombs are having a cultural moment after years of being a favorite of activists. Earlier this month, an Australian guy named Matthew Carpenter started ShipYourEnemiesGlitter.com, which would send out a glitter-filled parcel to someone you hate for just $9.99 ... but he just couldn't handle the viral success ("Please stop buying this horrible glitter product — I'm sick of dealing with it," he wrote) and sold the site for $85,000.
The glitter-bombing obsession won't die down so easily. YouTube user edamame is the latest to ride glitter-bombing to viral fame by filming a parental prank: "My dad always reads my mail so I decided to teach him a lesson by sending a glitter bomb to myself from ruindays.com."
And the kid wasn't messing around; this baby was spring-loaded. (Beware the spicy NSFW language in the video.)
While it's an entertaining watch, to be honest, this feels like an orchestrated marketing ploy by this glitter-bombing competitor site looking to grab the market share that Matthew from Australia is giving up.
Either way, it's making us a little more hesitant to open the mail today.