Watch A Ouija Board Prank Scare The Crap Out Of People

The board says, 'Go see OUIJA in theaters on October 24,' how weird!

The cool, (kind of) new thing to do in viral marketing for a horror movie is to go out into the real world and scare some folks.

The latest film to cash in on terror is "Ouija," which set up a free psychic reading stand -- complete with eye-popping soothsayer -- a self-moving board and an undead being bursting through the floorboards.

Check out the video above!