In the most no-brainer move of all time, Demi Lovato decided to launch a line of hair extensions called Secret Color to emulate those freshly dyed tips she's always sporting. The "hair"—a keratin-conditioned fiber—comes in bold shades of pink, red, blue, and purple that are attached to an "invisible" headband that easily blends into the bottom layers of your hair. According to Demi's hair stylist Jill Powell, you can pop these bad boys in and remove them in less than 30 seconds, and, man, Secret Color really wants to drive that point home. Their website features numerous videos of girls pulling technicolor beards extensions out of their hair in the most mesmerizing way possible. We even made GIFs to prove it.

WOW, SO EASY[image src="wp-attachment://1934274" title="Secret Color Hair Extensions" alt="Secret Color Hair Extensions"]

MUCH HAIR FLIP[image src="wp-attachment://1934268" title="Secret Color Hair Extensions" alt="Secret Color Hair Extensions"]

SO BOUNCE[image src="wp-attachment://1934266" title="Secret Color Hair Extensions" alt="Secret Color Hair Extensions"]

MANY COLOR[image src="wp-attachment://1934270" title="Secret Color Hair Extensions" alt="Secret Color Hair Extensions"]

SO SHOCKING[image src="wp-attachment://1934264" title="Secret Color Hair Extensions" alt="Secret Color Hair Extensions"]

MUCH MAGIC[image src="wp-attachment://1934275" title="Secret Color Hair Extensions" alt="Secret Color Hair Extensions"]

Secret Color costs $20 per set and is only available to purchase online, so head on over to their website to get shoppin' ASAP.